The Sum Of Its Parts The 2020 Smartphone Multiplier Market
We rely on smartphones every waking minute to stay connected. However, the various products and services—also known as the smartphone multiplier market—that allow us to use these devices in the first place can often be an afterthought. The Smartphone Plateau There are over 3.3 billion smartphone users in the world today. The smartphone economy—estimated to pull in $944 billion in total revenue in 2020—is so massive that it rivals the GDP of countries like Indonesia and the Netherlands....